The 2020 Super Bowl Commercials: Social Media and Meme Culture Are Here To Stay

Psychologically, we aren’t quite ready to see companies leveraging meme culture, and many people were confused by these #superbowl commercials. But this perspective might be very effective in 5 years when personalized TV ads are a possibility.

Did That TB Commercial Just Read My Mind? Personalized Ads Are Coming To A TV Near You

This transition between traditional and personal ads is going to result in growing pains at multiple levels. Viewers will have to psychologically adjust, the technology will have to adapt, and brands will have to adapt.

What Is Dark Social? The Magic Behind Deeper Connections

Have you heard of dark social? In this video I explore the pros and cons of dark social, and share Insights on how brands can use dark social to create deeper connections with customers.

Your Online Self (And Growing Up With Social Media)

In this video I talk about why people are use different methods of communication and what that reflects about society.

Your Brain On Social Media

We’re not just passively consuming information anymore. We’re actually interacting and collectively creating something with others. This new way of engaging with the world will likely have a big influence on how we view ourselves and society.

The Psychology Behind Sounds in Marketing: Sonic Branding

Many companies carefully think about the sounds that are associated with their brand experience and with their products. And they appreciate that these sounds can convey complex psychological messages.

The Past, Present, and Future of Voice Assistants

In this video I focus on voice assistants and how companies have creatively used them to engage customers and how our perception of them will likely change in the years to come. One of the interesting things to think about is how the use of voice assistant technology might increase. Will it be intuitive to speak something aloud instead of reaching for our phone to search for something on the internet?

Why Do Videos Go Viral: Authenticity and Humanity

Videos that give us the perception that we're viewing authentic real-world human interactions are more likely to go viral.

The Human Mind Holds Many Contradictions

The human mind often holds beliefs that are contradictory, and we often engage in behaviors that conflict with our beliefs. The notion that we hold conflicting beliefs has been expressed historically in our writings and art, and scientifically by Leon Festinger in 1957. In this video series we further describe this dissonance and how it is a fundamental part of the human experience.

The Psychology of Social Listening

Social Listening refers to the act of monitoring conversations about you, or your company, or a topic, on social media. In this video we take a step back and consider what social listening means from a psychological perspective.

Attention As A Commodity

We often talk about attention as if it's a commodity. In this video I take that notion to the extreme by imaging that there's a number that reflects the amount of attention in the world at any given moment. What factors would influence that number?

Why Voice Search Isn't The Future Of Search

It's interesting from a psychological perspective to think about how information is conveyed through vision and through audition. It's also interesting from a marketing perspective because the way that we search for information online is largely dictated by how we rely on information from our senses.

Is A Picture Really Worth 1000 Words?

The notion that an image is worth 1000 words is straightforward if we consider a photograph of a scene. But how much information is conveyed by an abstract image? How much information is conveyed by visual art? How much information is conveyed by an image that tells a story?

Is A Sound Worth 1000 Words?

We're all familiar with the phrase "an image is worth a 1000 words, but what about a sound? How much information is conveyed by a sound? In this video I argue that brief non-verbal sounds can convey a large amount of information. Maybe even more than 1000 words.

Marketing Lessons From The Grand Ole Opry

It's common to hear that companies need to leverage social media to express their ideas. This mentality isn't unique to today, it has been a consideration historically when people had to shift their attention from one form of media to another. The companies that are successful in doing this often have the opportunity to make substantial changes to culture, as illustrated in this video.

Taking Content Marketing To The Next Level

There are many companies today who are not only placing commercials within mediums that already exist, they are creating their own media. Check out this video for examples from Mailchimp, Tinder, Nascar and more.

The Science of Awe: How Images Can Transform

Awe is an emotion that individuals often report experiencing when they are out in nature, when they go to concerts, or when they see prominent figures give talks. Recent scientific work has began the study the notion of "awe" as a distinct emotion, and to understand the psychological changes that result from experiencing it.

How Meow Wolf Is Changing Art Culture

We're trying to understand how humans get together, influence each other, and change culture. In this video we direct our "tribal" lens to a specific group of people who are breaking boundaries in the art community. They call themselves "Meow Wolf".

How the Dogtown Z-Boys Changed Skateboarding Culture

The Dogtown Z-Boys went on to create modern skating culture. The group demonstrated many characteristics that help people form "tribes", including having their icons and symbols published in a community newspaper, having a physical location to meet, discouraging outsiders or people who don't follow their aesthetic, and wearing uniforms.

Why Word of Mouth Won't Go Away Pt. 1: The Plaza

It's more compelling to hear a positive review of a restaurant from a friend than to see a positive review online. Word of Mouth Won't Go Away.

Why Word of Mouth Won't Go Away Pt. 2: The Sidewalk

Real world interactions will always be important. For example, people may be motivated to start a coffee shop if they can't find a coffee shop within their area. Sometimes, we learn where to put sidewalks by seeing the paths that people naturally walk. In a lot of cases the structure of the city, and society, emerges through our day-to-day interactions with each other within the city. This is why word of mouth won't go away.

Why Word of Mouth Won't Go Away Pt. 3: The Ants

This is the third and final segment of the "Why Word Of Mouth Won't Go Away" series. We talk about ants, "local information leading to global wisdom", and the glass blowers of Venice Italy.

Our Social Tribes: Pt. 1

It’s difficult to understand our own tribes, in part because the most effective tribes are the ones that you don’t even realize you’re a part of. This is what happens when you’re an active participant in human culture.

Our Social Tribes: Pt. 2

In this video series we talk about how our social nature connects us and helps us shape ideas, form beliefs, and create culture. We want to understand the psychological features of tribes.

Our Social Tribes: Pt. 3

Advertising that your product is the shiniest with the most accessories appeals to our rational logical side, and we’re often more interested in products that align with what we fundamentally and instinctually care about.

Bringing Attention to Marketing Psychology

Many of the effects in marketing psychology reflect our behavior AFTER we've attended to something. This focuses on a small sample of people who've engaged with the product. What about the larger group of people who didn’t even see it in the first place?

The Evolution of Social Media

The social world that we live in today is much more complicated than the world we used to live in. We used to share information by running into people on the street or hanging out at a plaza, and we have adapted to being influenced by people within these settings. It's unclear how the human brain (and culture) will respond to this new world where we can talk to people across the globe without ever seeing their faces.

When you take the dog for a drink

Within this study, we show that brain activity within a speaker during speech preparation is correlated with the listener's brain response to the produced speech. Relationships in brain activity within the speaker and listener may appear as a result of similarities in the amount of effort and cortical processing between the two. This may be a critical feature for successful communication.