Word of Mouth Won't Go Away Pt. 1: The Plaza

It's more compelling to hear a positive review of a restaurant from a friend than to see a positive review online. Word of Mouth Won't Go Away.

Our Social Tribes: Pt. 1

It’s difficult to understand our own tribes, in part because the most effective tribes are the ones that you don’t even realize you’re a part of. This is what happens when you’re an active participant in human culture.

Our Social Tribes: Pt. 2

In this video series we talk about how our social nature connects us and helps us shape ideas, form beliefs, and create culture. We want to understand the psychological features of tribes.

Our Social Tribes: Pt. 3

Advertising that your product is the shiniest with the most accessories appeals to our rational logical side, and we’re often more interested in products that align with what we fundamentally and instinctually care about.

Bringing Attention to Marketing Psychology

Many of the effects in marketing psychology reflect our behavior AFTER we've attended to something. This focuses on a small sample of people who've engaged with the product. What about the larger group of people who didn’t even see it in the first place?

The Evolution of Social Media

The social world that we live in today is much more complicated than the world we used to live in. We used to share information by running into people on the street or hanging out at a plaza, and we have adapted to being influenced by people within these settings. It's unclear how the human brain (and culture) will respond to this new world where we can talk to people across the globe without ever seeing their faces.

Marketing is the Best Way to Understand Human Psychology

In a recent interview I talked about how social media topics can rapidly gain popularity and then seemingly disappear from our minds days later. Understanding how these trends arise and dissipate might be the best way to understand human psychology.

The Psychology of Intention

Intention refers to the collection of underlying thoughts or the internal frame within our heads that’s translated to others through our actions. Our intentions are read indirectly by others through our behavior, and other people's impression of our intention (whether conscious or subconscious) has an impact on our connection with them.

Finding Your Demographics and Value

1) You're never going to appeal to every demographic and discovering people who don't agree with you helps you learn who your demographics are. You are learning who your audience is and who your audience is not. 2) If you are getting rejected you should congratulate yourself because you are putting yourself out there in a space where you can get useful information about what your value is. The only way you can get truly stimulated and motivated to improve is if you get rejected.

Influence and Attention on Social Media

People will attend more toward social media posts that influence them directly. If you are a band posting an ad for your new song, for example, this doesn't have a direct influence on people's experience beyond the device that they listen to the song on. If you are a band posting about an upcoming tour however, then when they listen to the song they will evaluate it with respect to whether or not they want to go and see that band play. In this instance, THE WAY THEY CONSUME THE INFORMATION DIFFERS because it has an influence on their lived experience.

Social Psychology, Music, and the Brain on KUNM

David Bridwell and Marty Adamsmith (KUNM radio 89.9 FM host) discuss mosh pits, the whites of your eyes, how attention is the environment impinging on your brain, and whether we can find the brain measures that correspond to people "clicking".

When you take the dog for a drink

Within this study, we show that brain activity within a speaker during speech preparation is correlated with the listener's brain response to the produced speech. Relationships in brain activity within the speaker and listener may appear as a result of similarities in the amount of effort and cortical processing between the two. This may be a critical feature for successful communication.