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What’s That? Marketing That Gets Noticed
Advertisements are often created using a model of consumer perception that’s inaccurate.
Make It Easy, Then Make It Easier
Our brain quickly pieces together our perceptions from limited information.
How the Availability Heuristic Hurts Your Marketing Strategy
We have to get out of our own heads.
What Do Influencers Look Like in 2021?
It's time to regroup on how we think about influencers.
How Gillette Tapped Into A New Audience
It's not the kind of spokesperson we're used to seeing, but it's not surprising given the rise of eSports and the rise of streamers and their popularity