Does it make sense for brands to be exclusive?
Does this conflict with our culture of inclusiity? I talked about this in the context of Clubhouse, the new social media app.
What marketers should know about TikTok
Four key aspects about the TikTok user experience marketers should know before using the app.
What to look for in an effective TV commercial
There were many cool spots during the Super Bowl, but will they have an impact?
How Marketing and Behavioral Science Inform Vaccines
When it comes to vaccines, marketing lessons still apply.
How Marketing Segmentation Reveals Psychological Insights
Segmentation brings clarity to the muddy market.