I’ve always been fascinated by people and their unique perspectives. Why do we do the things we do? How do we form beliefs? What drives our behavior? To answer these questions, I went on to study Neurobiology at UC Davis and Cognitive Neuroscience at UC Irvine.
After my Ph.D., I continued as a Research Scientist in academia studying how we influence each other through language, art, and creativity. At the same time, I started writing songs and playing them in public, and I began to see first hand how creativity connects people and contributes to culture. This led me on a path to the world of marketing.
As a People Scientist at Intermark Group marketing agency, I’m interested in following the ebb and flow of culture through our media-connected world. I’m interested in understanding the link between human behavior and brands where it really matters: how we choose to spend our money and how we choose to spend our time.
Talk at Auburn University
If you're in Auburn, come catch my talk on the Neuroscience and Psychology of Marketing at the American Marketing Associaiton meeting on October 4th.