Talks and Interviews
A Brain-Based Case for Creativity in Advertising
A talk presented at Auburn University's American Marketing Association (AMA) Meeting
It's a webinar about getting ads noticed
Why That Ad Sucks
Discussing the memory science behind making memorable ads.
Does Advertising Work?
Avoid common marketing mistakes, reach the largest audience within your market.
Brain Waves, Music, Art And Creativity
I had a great time speaking to an audience of creatives at the 2020 MOCO Conference.