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How Gillette Tapped Into A New Audience
It's not the kind of spokesperson we're used to seeing, but it's not surprising given the rise of eSports and the rise of streamers and their popularity
The Power of Storytelling and Psychology in Marketing
Psychological insights can have a significant impact on marketing and behavior, and they're often less costly.
The Psychology of Nostalgia Marketing
Nostalgia is a distinct emotion that can help marketers build psychological connections between their brand and customers.
The Psychology Behind Sounds in Marketing: Sonic Branding
Open your ears marketers! The benefits of sonic branding are overlooked and underappreciated in the marketing world.
Poke the Bear To Steal Share from Market Leaders
Brands often find themselves in a position where they aren’t the leader in their category. In that case, it’s worthwhile considering ways to “poke the bear.”
