We have to get out of our own heads.
It's time to regroup on how we think about influencers.
It's not the kind of spokesperson we're used to seeing, but it's not surprising given the rise of eSports and the rise of streamers and their popularity
Psychological insights can have a significant impact on marketing and behavior, and they're often less costly.
Nostalgia is a distinct emotion that can help marketers build psychological connections between their brand and customers.