BLOG

 What Do Influencers Look Like in 2021?

It's time to regroup on how we think about influencers. 

influencer marketing

How Gillette Tapped Into A New Audience

 It's not the kind of spokesperson we're used to seeing, but it's not surprising given the rise of eSports and the rise of streamers and their popularity

marketing storytelling

The Power of Storytelling and Psychology in Marketing

Psychological insights can have a significant impact on marketing and behavior, and they're often less costly.

 

nostalgia marketing

The Psychology of Nostalgia Marketing

 Nostalgia is a distinct emotion that can help marketers build psychological connections between their brand and customers.

sonic branding