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What’s That? Marketing That Gets Noticed
Advertisements are often created using a model of consumer perception that’s inaccurate.
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Make It Easy, Then Make It Easier
Our brain quickly pieces together our perceptions from limited information.
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How the Availability Heuristic Hurts Your Marketing Strategy
We have to get out of our own heads.
![](http://d10j3mvrs1suex.cloudfront.net/s:bzglfiles/u/543296/e35d8a435e1c4e4ed72b7cc7b5e16f3839af1c1b/original/social-media-influencer-marketing-640x360.jpeg/!!/b%3AW1sicmVzaXplIiwzMzBdLFsibWF4Il0sWyJ3ZSJdXQ%3D%3D/meta%3AeyJzcmNCdWNrZXQiOiJiemdsZmlsZXMifQ%3D%3D.jpg)
What Do Influencers Look Like in 2021?
It's time to regroup on how we think about influencers.
![influencer marketing](http://d10j3mvrs1suex.cloudfront.net/s:bzglfiles/u/543296/e508bbb1164d1f986edd821a972f3c641032a136/original/esports-influencers.png/!!/b%3AW1sicmVzaXplIiwzMzBdLFsibWF4Il0sWyJ3ZSJdXQ%3D%3D/meta%3AeyJzcmNCdWNrZXQiOiJiemdsZmlsZXMifQ%3D%3D.png)
How Gillette Tapped Into A New Audience
It's not the kind of spokesperson we're used to seeing, but it's not surprising given the rise of eSports and the rise of streamers and their popularity