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What’s That? Marketing That Gets Noticed

Advertisements are often created using a model of consumer perception that’s inaccurate. 

Make It Easy, Then Make It Easier

 Our brain quickly pieces together our perceptions from limited information.

 What Do Influencers Look Like in 2021?

It's time to regroup on how we think about influencers. 

influencer marketing

How Gillette Tapped Into A New Audience

 It's not the kind of spokesperson we're used to seeing, but it's not surprising given the rise of eSports and the rise of streamers and their popularity

marketing storytelling