What’s That? Marketing That Gets Noticed
Advertisements are often created using a model of consumer perception that’s inaccurate.
Make It Easy, Then Make It Easier
Our brain quickly pieces together our perceptions from limited information.
How Gillette Tapped Into A New Audience
It's not the kind of spokesperson we're used to seeing, but it's not surprising given the rise of eSports and the rise of streamers and their popularity