I’ve always been fascinated by people and their unique perspectives. Why do we do the things we do? How do we form beliefs? What drives our behavior? To answer these questions, I went on to study Neurobiology at UC Davis and Cognitive Neuroscience at UC Irvine.
After my Ph.D., I continued as a Research Scientist in academia studying how we influence each other through language, art, and creativity. At the same time, I started writing songs and playing them in public, and I began to see first hand how creativity connects people and contributes to culture. This led me on a path to the world of marketing.
As a People Scientist at Intermark Group marketing agency, I’m interested in following the ebb and flow of culture through our media-connected world. I’m interested in understanding the link between human behavior and brands where it really matters: how we choose to spend our money and how we choose to spend our time.
New Book Chapter
A bunch of cognitive neuroscientists and I recently came out with a chapter in the 6th edition of The Cognitive Neursciences. It's about moving Toward a Socially Responsible, Transparent, and Reproducible Cognitive Neuroscience.