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Marketing Strategy
I started off with a strong interest in psychology and people. I went on to get a Ph.D. in Cognitive Neuroscience studying how the brain processes information. Then, I went into academic research studying how we process music and movie clips and even how information is transferred from one person to another through language. Through these experiences I saw how important creativity is for conveying information and turned to a career in marketing strategy, where I work on turning data into things that matter.
A Brain-Based Case for Creativity in Advertising
Latest News
![](http://d10j3mvrs1suex.cloudfront.net/s:bzglfiles/u/543296/ad1647354317c19b296115e91d79aebf4b9a10f5/original/screen-shot-2021-11-30-at-7-07-17-pm.png/!!/b%3AW1siZXh0cmFjdCIseyJsZWZ0Ijo3MywidG9wIjoyMCwid2lkdGgiOjM1MywiaGVpZ2h0IjoxOTd9XSxbInJlc2l6ZSIsMzMwXSxbIm1heCJdLFsid2UiXV0%3D/meta%3AeyJzcmNCdWNrZXQiOiJiemdsZmlsZXMifQ%3D%3D.png)
New Gig!
I'm excited to work as a Brand Strategist with BVK, a full-service ad agency based in Milwaukee, WI.
![](http://d10j3mvrs1suex.cloudfront.net/s:bzglfiles/u/543296/5c83db8382c818ec12c00bb32c1a2c8251ff3b85/original/auburn-talk.png/!!/b%3AW1sicmVzaXplIiwzMzBdLFsibWF4Il0sWyJ3ZSJdXQ%3D%3D/meta%3AeyJzcmNCdWNrZXQiOiJiemdsZmlsZXMifQ%3D%3D.png)
Talk at Auburn University
I enjoyed speaking at the Auburn University American Marketing Association (AMA) meeting on October 4th. You can watch it here.
![](http://d10j3mvrs1suex.cloudfront.net/s:bzglfiles/u/543296/45a1ce97e952ef0a9139c95da70b56b8ae321192/original/im-banner-1280x720-b.jpg/!!/b%3AW1sicmVzaXplIiwzMzBdLFsibWF4Il0sWyJ3ZSJdXQ%3D%3D/meta%3AeyJzcmNCdWNrZXQiOiJiemdsZmlsZXMifQ%3D%3D.jpg)
Webinar: What's That? Making Ads That Get Noticed
Getting noticed is the first key to having customers remember your message. Check out our latest webinar here.
![Science, Music, Art And Creativity](http://d10j3mvrs1suex.cloudfront.net/s:bzglfiles/u/543296/075e89742bc0794275409637dc2f8d56932cff28/original/science-movies-music.jpg/!!/b%3AW1sicmVzaXplIiwzMzBdLFsibWF4Il0sWyJ3ZSJdXQ%3D%3D/meta%3AeyJzcmNCdWNrZXQiOiJiemdsZmlsZXMifQ%3D%3D.jpg)
Conference Presentation
I enjoyed talking about Science, Music, Art, And Creativity at the 2020 International Conference on Movement and Computing. You can watch it here.