Marketing Strategy

I started off with an interest in psychology and observing people. I went on to study neurobiology and got a Ph.D. in Cognitive Neuroscience studying attention. In the process, I thought a lot about how the things we put up in front of people get into the brain and how attention impacts how people process the world. Then I went into postdoc research and looked at how we process music and movie clips and even how information is transferred from one person to another through language. I became fascinated by social psychology and at the same time became a folk singer and songwriter and began playing music in public. Through these experiences he saw how important creativity is for conveying information and I turned to a career in marketing strategy, where I work on turning data into things that matter.

A Brain-Based Case for Creativity in Advertising

Latest News

New Gig!

I'm excited to work as a Brand Strategist with BVK, a full-service ad agency based in Milwaukee, WI. 

Talk at Auburn University

I enjoyed speaking at the Auburn University American Marketing Association (AMA) meeting on October 4th. You can watch it here.

Webinar: What's That? Making Ads That Get Noticed

Getting noticed is the first key to having customers remember your message. Check out our latest webinar here.

Science, Music, Art And Creativity

Conference Presentation

I enjoyed talking about Science, Music, Art, And Creativity at the 2020 International Conference on Movement and Computing. You can watch it here.

The Cognitive Neurosciences