How Psychology Guides Our Decisions

In this video, I highlight five key psychological barriers to behavior change. 

Does it make sense for brands to be exclusive?

Does this conflict with our culture of inclusiity? I talked about this in the context of Clubhouse, the new social media app.

What marketers should know about TikTok

Four key aspects about the TikTok user experience marketers should know before using the app.

What to look for in an effective TV commercial

There were many cool spots during the Super Bowl, but will they have an impact?

How Marketing and Behavioral Science Inform Vaccines 

When it comes to vaccines, marketing lessons still apply.